| Título | Hard knock life |
| Brief | In the words of the famous song from the musical Annie, “It’s A Hard Knock Life” for kids as they get involved in tackles, tussles, tumbles and other forms of bruising play. But it’s all good character-building stuff. Just as well they have strong bones thank to all the milk they drink. Active bodies need the right fuel, and milk from Tine is a natural source of protein. |
| Agencia | Try Reklamebyrå |
| Campaña | Hard knock life |
| Anunciante | TINE Norske Meierier |
| Marca | Tinemelk |
| Posted | Noviembre 2017 |
| Sector Empresarial | Leche y derivados de leche |
| Sinopsis | Active kids need good nutrition and to remind parents about how active and tough most kids really are, this ad celebrates the tumbles, falls and tears that come naturally when active kids play. |
| Medio | Televisión |
| Responsable de conceptos / redactor | Jørgen Bøhle Bakke |
| Director artístico | Ester Hjellum |
| Productora | Bacon |
| Realizador | Martin Werner |
| Productor de la productora | Ola Narum Berg |
| Productor de la agencia | Helge Gjertveit |
| Productor de la agencia | Eline Rønneberg Vik |
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