| Título | South Carolina |
| Agencia | Leo Burnett |
| Campaña | Great Tastes of America 2018 |
| Anunciante | McDonald's |
| Marca | New York Stack |
| Fecha de primera difusión/publicación | 2017 / 5 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | Friends and colleagues discussing what they are going to have for lunch. One character suggests McDonald’s because he/she is keen to try the ‘Great Tastes of America’ burgers. Just describing the authentically American flavours, the characters begin to transform into their bold American alter egos. A very British sense of ‘mundanity’ remains throughout with neither character reacting to the transformation. By the end, though, both characters have gone totally ‘all out’ American |
| Medio | Televisión |
| Duración | |
| Productor de la agencia | Jack Robinson |
| Director creativo | Peter Heyes |
| Director creativo | Matt Lee |
| Productor | Sam Levene |
| Productor | Ally Mee |
| Realizador | Myles New |
| Responsable de conceptos / redactor | Laura Randall |
| Director creativo | Chaka Sobhani |
| Director de cuentas | Beth Watts |
| Ejecutivo de cuentas | Gracie Smith |
| Board Account Director | Victoria Reiz |
| Responsable de cuentas de agencia | Jack Brenman |
| Director artístico | Gareth Butters |
| Realizador | The Bobbsey Twins From Homicide |
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