Boris Nicou
Mix at Prodigious
Paris, Francia
TítuloYou can never be too demanding
Agencia
Campaña You can never be too demanding
Anunciante Renault
Marca Renault
PostedOctubre 2007
Producto New Laguna
Sector Empresarial Automóviles
Lema You can never be too demanding
Sinopsis Through 4 "dreamlike" scenes, a sort of parallel, but in fact very real world, the new Laguna demonstrates, in total transparency, the advantages that make it comparable to the best in its category.
Filosofía Through "you can never be too demanding", the global communication campaign, at a European level alone, underlines through transparency, reflection, the high standard of the very basics which are road holding, security, robustness, comfort. The 3 years warranty of 150 000 km brings added proof to the communication.
Problema The launch of the new Laguna is an opportunity for Renault to give a new boost to the Brand. The objective is to bring awareness to all the work carried out over the last six years to improve, optimize, correct, raising the new Laguna to a standard of quality equal to that of its closest competitors.
Medio Televisión
Duración
Mercado Francia, Alemania, Reino Unido, Italia, España
Banda Sonora Dock of the Bay
Cantante
Productor de sonido
Productor de sonido
Productor de la agencia
Producción de sonido
Productora
Realizador
Productor
Productor
Director creativo
Responsable de conceptos / redactor
Director artístico
Responsable de cuentas de agencia
Director de cuentas
Director de publicidad
Director de publicidad
Director de publicidad
Worldwide Account Director
Account Director
Senior Account Executive

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