| Título | Safest Route |
| Agencia | Marcel |
| Campaña | Safest Route |
| Anunciante | Groupama |
| Marca | Groupama |
| Fecha de primera difusión/publicación | 2017 / 5 |
| Sector Empresarial | Seguros |
| Sinopsis | Groupama and Marcel Agency, are launching LeTrajetLePlusSur.fr / TheSafestRoute.fr, the first free road safety platform based on government data pertaining to accidents and now available in open data. With this data, the website is able to generate and compare two itineraries in just a few clicks: the fastest route, traditionally suggested by GPSs and the safest route, one that is statistically the least dangerous. |
| Medio | Interactivo |
| Duración | |
| Más información | www.LeTrajetLePlusSur.fr |
| Productora | Prodigious |
| Communications Director | Sylvain Burel |
| Brand Manager | Antoine Stattner |
| Brand Communications Manager | Perle Sun |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Creative Chairman | Anne de Maupeou |
| Chief Creative Director | Dimitri Guerassimov |
| Responsable de la creación | Fabien Teichner |
| Director creativo | Remy Aboukrat |
| Responsable de conceptos / redactor | Valéry du Peloux |
| Director artístico | Youri Guerassimov |
| Director de arte digital | Eulalia Bartolomeu |
| Managing Partner | Nicolas Lévy |
| Managing Partner | Blandine Mercier |
| Director de cuentas | Alexandre Kobylko |
| Director de proyectos | Valentin Moreau |
| Director de proyectos | Lucas Sengler |
| Planificador estratégico | Sarah Lemarié |
| Social Media Manager | Nicolas Plasmondon |
| Chief Technology Officer | Louis Da Silva |
| Productora | Kuest Prod |
| Montador | Mikael Arslanyan |