Paul Weiland
Director at Weilands
London, Reino Unido
TítuloRoyal
Agencia
Campaña No More Mr Nice Guy - Walkers
Anunciante Walkers
Marca Sensations
Fecha de primera difusión/publicación 2002 / 5
Producto Potato crisps
Sector Empresarial Papas fritas, crocantes maicitos, galletas y palitos salados
Lema New Sensations. Posh Crisps from Walkers
Sinopsis A carriage is drawn quickly up to a vast palace. The female occupant rushes up the stairs, snaps her fingers and is given a packet of Walkers Sensations. She relaxs in to her throne and passes her 'husband', David Beckham a crisp. The 'husband' is in fact Gary Lineker who steals a handful of her crisps, much to Victoria's surprise.
Filosofía Launch a range of premium crisps. Position the product as premium, indulgent and a bit more special than regular Walkers. "Posh crisps from Walkers".
Problema Walker wanted to launch a range of premium crisps in the crowded salty snack sector.
Medio Televisión
Duración
Mercado Reino Unido
Productora
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Realizador
Productor de la agencia
Director artístico
Actor /Celebridad
Actor /Celebridad

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