Título | The Big C |
Agencia | Technique |
Campaña | The Big C |
Anunciante | World Child Cancer |
Marca | World Child Cancer |
Fecha de primera difusión/publicación | 2016 / 3 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Lema | Let's Help Even the Odds |
Filosofía | The idea behind the film is simple, yet powerful - two children from different backgrounds play with the same wooden block, which starts as a toy in the hands of the Western child. In 30 seconds, the block travels towards a child in Bangladesh, transforming into an enormous crate, growing progressively bigger and bigger as it makes its journey. The goal of this striking metaphor is to bring to life the fact that, in the UK, a child diagnosed with cancer has an 80 per cent chance of survival, whereas in Bangladesh, they have only 10 per cent. |
Medio | Televisión |
Duración | |
Productora | 2AM |
Sound Company | Grand Central Recording Studios |
Post Production Company | Big Buoy |
Director artístico | Mick Brigdale |
Responsable de conceptos / redactor | Kevin Baldwin |
Director de cuentas | James Page |
Realizador | Steve Cope |
Productor ejecutivo | Rikki Percival |
Productor | Kirsty Dye |
Productor | Alice Morris |
Director de producción | Gareth Crothers |
Director de fotografía | Denis Crossan |
Director de fotografía | Clive Norman |
Sound Designer | Munzie Thind |
Offline Editing Company | Stitch |
Offline Editor | Phil Currie |
Visual Effects Supervisor | Jim Allen |
Postproducción | Barney Wright |
Grading | Mark Meadows |
CGI | Smoke & Mirrors |