Heineken - "Road to the Final"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Bajos

29110

Marca: Heineken
País: Países Bajos

Anunciante: Heineken

Título	Road to the Final
Agencia	Wieden + Kennedy Amsterdam
Campaña	Road to the Final
Anunciante	Heineken
Marca	Heineken
Fecha de primera difusión/publicación	2013 / 4
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself. 'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare.
Medio	Televisión y Cine
Duración	140 seconds
Banda Sonora	Kalinka
Director ejecutivo de creación	Mark Bernath
Director creativo	Mark Bernath
Director ejecutivo de creación	Eric Quennoy
Director creativo	Eric Quennoy
Director artístico	Craig Williams
Responsable de conceptos / redactor	Zach Watkins
Responsable de la producción	Erik Verheijen
Productor de la agencia	Jaime Tan
Director de cuentas	Clare Pickens
Responsable de cuentas de agencia	Jorge Fesser
Comprador de arte	Andrew Koningen
Realizador	Fredrik Bond
Director de fotografía	Roman Vasyanov
Productor	Alicia Richards
Director de proyectos	Jackie Barbour
Productor ejecutivo	Helen Kenny
Montador	Tim Thornton-Allan
Empresa de creación sonora	Raja Sehgal
Compositor de música	I. Larionov
Producción musical	Mad Planet
Colorista	Aubrey Woodiwiss
Colorista	Luke Morrison
Gráficos 3 D	James Mullholland
Gráficos 3 D	Nico Domarego
Gráficos 3 D	Ed Hicks
Gráficos 3 D	Dan Moore
Gráficos 3 D	Adam Darrah
Gráficos 3 D	Joakim Riedinger
Gráficos 3 D	Jacob Gonzales
Gráficos 3 D	Ciaran Moloney
Producción	Paul Schleicher
Producción	Luis Martin
Fotógrafo	Christian Webber
Associate Post Producer	Javier Perroud
Planner	Nick Docherty
Connections Planner	Richard Oldfield
Group Account Director	Jordi Pont Gasau
Global Brand Director	Cyril Chazat
Global Manager	Anuraag Trikha
Communication Manager	Agnieszka Gorecki
Business Affairs	Michael Graves
Assistant Editors	Phil Hignett
Assistant Editors	Patrick Ryan
Music Supervisor	Sam Morris
2D Lead	Jay Bandlish
2D Artists	James Pratt
2D Artists	Zoe Cassey-Hayes
Bumper Director	Nick Rutter
2D Assistant	Siro Valente
2D Assistant	Douglas Haynes
2D Assistant	Andrew Curtis
3D Lead	David Lawson
Nuke Artist	Emma White
3D Rigger	Andreas Greichen
Matte Painters	Nathan McKenna
Matte Painters	Kieran Belshaw
Matte Painters	Jiyoung Lee
Matte painter	Aurelien Ronceray