| Título | Pig & Pencil |
| Agencia | St. Luke’s Communications |
| Campaña | Burst Pipe - British Telecom |
| Anunciante | BT Broadband |
| Marca | BT Broadband |
| Posted | May 2005 |
| Sector Empresarial | Proveedores de servicios de internet |
| Lema | Bringing your kids and clever stuff together |
| Problema | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
| Resultado | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
| Medio | Prensa y publicaciones |
| Mercado | Reino Unido |
| Director creativo | Julian Vizard |
| Director creativo | Al Young |
| Senior Planner | Michele Danan |
| Director de publicidad | Amanda Mackenzie |
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