Steve Farrar

Steve Farrar

Digital Creative director at Truesense Marketing
Pittsburgh, Estados Unidos

Sumario

With more than 20 years as a visual problem solver, my work has sold out products, grown memberships, increased appointments, closed deals, won new business, delighted interactive users and improved product placement at retail.

As the Digital Creative Director at TrueSense, I’m responsible for shaping how we generate and deliver creative ideas. I’m always looking to evolve and challenge working methodologies and practices to drive the agencies digital creative thinking.

As the Associate Creative Director at Mizrahi I worked with a talented team managing digital and graphic design projects. I participated in the strategic branding process, and the design and implementation of that brand for clients like Dayton Superior, Intertch ci, and LunaMetrics. I also applied my UX knowledge in the creation of sitemaps, personas and wireframes.

Before joining Mizrahi, I was a Senior Art Director and Associate Creative Director at Brunner, where I was responsible for leadership and innovation in print, tv and video, as well as digital media, creating campaigns and leading teams in the translation of ideas from concept to design, and production. I managed writers, art director, designers, video editors and production professional in-house, as well as leading partners such as photographers, retouchers, illustrators, TV directors and developers to maintain a clearly executed vision for the brands I was responsible for.

Past clients have included: GSK, Rite-Aid, Zippo, 84 Lumber, Anderson Flooring, GNC, Forever.com, Rockford Health, Bob Evans Restaurants, Musselman's, Huffy Bicycles, Wesbanco, GE, Cub Cadet, BNY Mellon, Dayton Superior, PPG, The Humane Society, Make-A-Wish, Pittsburgh Convention and Visitors Bureau, and the Pittsburgh Opera.

Premios

Positions

Digital Creative Director
TrueSense Marketing
Estados Unidos
January 2016 - Presente (4 años 8 meses)

Associate Creative Director
Mizrahi, Inc
Estados Unidos
April 2014 - November 2015 (1 año 7 meses)
Leading creative development, participating in branding exercises, developing and executing integrated branding campaigns and mentoring team members in new disciplines for this boutique brand consultancy.
Senior Product Designer
FOREVER.com
Estados Unidos
April 2013 - April 2014 (1 año)
Diving deeper into digital branding and design at this innovative SaaS start-up, I successfully brought the brand and the product to market. Along the way I developed and maintained brand standards, executed advertising campaigns, designed the UX/UI of the core software and iOS apps in an Agile environment. I also led ideation of new product features using Human Centered Design principles and participated in user testing and research. Honed presentation skills selling ideas to the executive team week after week. A truly defining experience.
Associate Creative Director
Pittsburgh, Estados Unidos
April 2003 - March 2013 (9 años 11 meses)
Highlights: Huffy saw increased sales of it’s cruiser bicycle line for two consecutive years. Sold out of Green Machine product in Australia when TV spot aired. Also grew sales in US market. Successfully launched Airborne Bicycles for Huffy, a new brand only sold online. Rockford Health System creative routinely increased referrals and received a Clio. Zippo candle lighter package design reinvented the product. Team leadership was critical in achieving world-class creative. Promoted from Senior Art Director.

Formación

Bachelors of Science in Graphic Design

Grade Cum Laude Activities: Managing editor of the Crossover, the college newspaper.

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