Royer Jean-Christophe
Copywriter/Creative Director at DDB Paris
Paris, Francia
TítuloImmaturity 4
Agencia
Campaña Honda Monkey
Anunciante Honda Motor Co., Ltd.
Marca Honda Monkey
Fecha de primera difusión/publicación
Sector Empresarial Automotor
Sinopsis Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”.
Medio Exterior
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Planner
Advertiser Supervisor
Advertiser Supervisor
Advertiser Supervisor

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