Chris Knight
Director creativo at Anonymous Content
New York, Estados Unidos
TítuloTekken Domestic
Agencia
Campaña Burst Pipe - British Telecom
Anunciante BT Broadband
Marca BT Broadband
PostedAgosto 2004
Sector Empresarial Proveedores de servicios de internet
Lema Broadband has landed. More connections. More possibilities.
Problema The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn’t respond and Broadband remained a niche market.
Resultado The BT campaign grew the Broadband market by 15% and increased BT’s customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.
Medio Televisión
Duración
Mercado Reino Unido
Productora
Montaje
Animación
Productor de la agencia
Director creativo
Director creativo
Realizador
Productor
Productor de la productora
Animation Effects
Animation Effects
Animation Effects
Animation Effects
Telecine
Gráficos 3 D
Gráficos 3 D
Gráficos 3 D
Gráficos 3 D
Gráficos 3 D
Gráficos 3 D
Gráficos 3 D
Gráficos 3 D
Gráficos 3 D
Gráficos 3 D
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Gráficos 3 D
Productor
Senior Planner
Director de publicidad

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