American Red Cross - "Loren Mitchell Story"

BBDO New York

BBDO New York New York, Estados Unidos

10508

This ad is part of the ACT Responsible Collection

Marca: American Red Cross
País: Estados Unidos

Anunciante: American Red Cross

Título	Loren Mitchell Story
Agencia	BBDO New York
Campaña	Storytellers
Anunciante	American Red Cross
Marca	American Red Cross
Fecha de primera difusión/publicación	2012 / 5
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	In May 2012, hundreds of cameras were sent to people helped by the American Red Cross. These are the stories they sent back. This is the story of the American Red Cross.
Sinopsis	Superstorm Sandy helped highlight how the American Red Cross provides disaster relief to people in need. But the Red Cross and its army of volunteers are actually, quietly, active every day, doing much much more than just disaster relief: from saving lives through blood donations, to teaching CPR skills, comforting families living through house fires or floods, and bringing military families back together when they need it most. And they’ve been doing this for more than 130 years. And who better to tell this story than the families themselves – people whom the Red Cross has helped, and who passionately want to give back. Which is exactly what the American Red Cross “Stories Project” is all about. We sent people a simple kit with a camera, and some tips for how best to depict their story. In fact, in the true spirit of giving, the cameras were provided at cost by Sony; and shipping services were donated by FedEx. What we found was extraordinary: people bravely opened their hearts, sharing stories that are inspiring, tragic, uplifting and unbelievable… more than two dozen stories to date and counting, from 23 states, over 250 hours of filming and a year in the making. With no director. And no script. You have to see it to believe it.
Medio	Prensa y publicaciones
Más información	http://www.redcross.org/stories
Responsable de la creación	David Lubars
Director creativo	Linda Honan
Responsable de conceptos / redactor	Iain Nevill
Responsable de conceptos / redactor	Kim Devall
Director artístico	Julia Blackburn
Director of Integrated Production	David Rolfe
Producer	Sofia Doktori
Producer	Nicholas Gaul
Producer	Regina Iannuzzi
Diseñador	Dennis Payongayong
Diseñador	Arielle Wilkins
Música / sonido	Rani Vaz
Productora	über content
Productor ejecutivo	Preston Lee
Productor ejecutivo	Phyllis Koenig
Content Consultant	Eliot Rausch
Música / sonido	Alex Taylor
Montaje	Cosmo Street
Montador	Stephen Mirrione
Montador	Dave Cea