Jason Williams
Chief Creative Officer at Leo Burnett Melbourne
Melbourne, Australia
TítuloBonds Re-Loved
Campaña Bonds Re-Loved
Anunciante Bonds
Marca Bonds
Fecha de primera difusión/publicación
Sector Empresarial Lencería, ropa interior, pijamas
Sinopsis The fashion industry is famous for generating waste. That’s why Bonds, one of Australia’s most iconic brands, created its Re-Loved range using 45 per cent recycled material. To launch the range in a sustainable way, the brand "re-loved" old ads instead of creating new ones. Bonds’ most famous ads from the last 100 years were repurposed to create an entirely digital campaign, without creating a big carbon footprint. One of the original models even returned to approve the process.
Medio Interactivo
Responsable de la creación
Director creativo
Director artístico
Productor de la agencia
Business Director
Responsable de conceptos / redactor

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