|Agencia||Leo Burnett Melbourne|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Lencería, ropa interior, pijamas|
|Sinopsis||The fashion industry is famous for generating waste. That’s why Bonds, one of Australia’s most iconic brands, created its Re-Loved range using 45 per cent recycled material. To launch the range in a sustainable way, the brand "re-loved" old ads instead of creating new ones. Bonds’ most famous ads from the last 100 years were repurposed to create an entirely digital campaign, without creating a big carbon footprint. One of the original models even returned to approve the process.|
|Responsable de la creación||Jason Williams|
|Director creativo||Daniel Pizzato|
|Director artístico||Stacey Karayannis|
|Productor de la agencia||Eliza Malone|
|Business Director||Lauralee Cuzner|
|Responsable de conceptos / redactor||Ellie Dunn|
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