Mis últimos trabajos
SEE ALL WORKBe Crazy, Be Yourself
Mother and Son
Old people
Lifeguard
Sumario
Diplômée de l%u2019Essec, Laurence réalise sa première expérience en tant que Planneur Média chez Dupuy-Compton (Saatchi). Elle rejoint Kenner Parker (jouets Hasbro) comme chef de Produit au département Marketing . Puis, elle rejoint DDB Paris pour 14 ans, ou elle a notamment été Directrice de Marque Internationale. En octobre 2000, elle intègre TBWA en tant que Directrice Exécutif en charge de la structure commerciale. Chez BDDP & Fils depuis 2004 en tant que Directrice Générale Adjointe. Elle enseigne au Celsa depuis 2002 les stratégies de communication internationales.
Experiencia en el sector
Mis creaciones
SEE ALL WORKDoubles
- MARCA:
- Pfizer
- AGENCIA:
- BDDP Unlimited
The "Délices de Fruits" Island
- MARCA:
- Pampryl
- AGENCIA:
- Les Présidents
Wolves
- MARCA:
- Passionata
- AGENCIA:
- DDB Paris
Positions
General Manager
Laurence had graduated ESSEC, one of leading French Business Schools. She started her carrier as Media Planner with Dupuy-Compton (Saatchi). Then she joined Kenner Parker (Hasbro Toys) as Product Manager in the Marketing Department.
She spent 14 years with DDB Paris, in particular as Director of International Branding.In October 2000, she joined TBWA\ as Executive Director, responsible of commercial management.
She has been at BDDP & Fils since 2004, as Deputy Chief Executive. She becomes Chief Executive in 2007.
Since 2002, she has lectured in the Information and Communication Department (CELSA) at the University of Paris Sorbonne, on strategies for international communication.
She spent 14 years with DDB Paris, in particular as Director of International Branding.In October 2000, she joined TBWA\ as Executive Director, responsible of commercial management.
She has been at BDDP & Fils since 2004, as Deputy Chief Executive. She becomes Chief Executive in 2007.
Since 2002, she has lectured in the Information and Communication Department (CELSA) at the University of Paris Sorbonne, on strategies for international communication.
General Manager
Laurence had graduated ESSEC, one of leading French Business Schools. She started her carrier as Media Planner with Dupuy-Compton (Saatchi). Then she joined Kenner Parker (Hasbro Toys) as Product Manager in the Marketing Department.
She spent 14 years with DDB Paris, in particular as Director of International Branding.In October 2000, she joined TBWA\ as Executive Director, responsible of commercial management.
She has been at BDDP & Fils since 2004, as Deputy Chief Executive. She becomes Chief Executive in 2007.
Since 2002, she has lectured in the Information and Communication Department (CELSA) at the University of Paris Sorbonne, on strategies for international communication.
She spent 14 years with DDB Paris, in particular as Director of International Branding.In October 2000, she joined TBWA\ as Executive Director, responsible of commercial management.
She has been at BDDP & Fils since 2004, as Deputy Chief Executive. She becomes Chief Executive in 2007.
Since 2002, she has lectured in the Information and Communication Department (CELSA) at the University of Paris Sorbonne, on strategies for international communication.
The "Délices de Fruits" Island
- MARCA:
- Pampryl
- AGENCIA:
- Les Présidents
Responsable de cuentas de agencia
Be Crazy, Be Yourself
- MARCA:
- Maisons du Monde
- AGENCIA:
- BDDP Unlimited
Mother and Son
- MARCA:
- Fondation Abbé Pierre
- AGENCIA:
- BDDP Unlimited
Old people
- MARCA:
- Fondation Abbé Pierre
- AGENCIA:
- BDDP Unlimited
Lifeguard
- MARCA:
- Fondation Abbé Pierre
- AGENCIA:
- BDDP Unlimited
Doubles
- MARCA:
- Pfizer
- AGENCIA:
- BDDP Unlimited