| Título | Walter (Interactive) 2 |
| Agencia | DDB Argentina |
| Campaña | Walter (Interactive) 2 |
| Anunciante | Telefónica Móviles |
| Marca | Telefonica |
| Posted | Julio 2001 |
| Producto | Speedy |
| Sector Empresarial | Servicios de telecomunicaciones |
| Sinopsis | The following is the first interactive commercial of advertising history in Argentina. It was aired in two different channels at the same time. Three parts of the commercial are the same for both channels, and three present alternative situations. The audience had to choose which option they want to watch. By switching from one channel to the other, when instructed, people could see the option of the story they liked best. |
| Medio | Televisión |
| Duración | |
| Mercado | Argentina |
| Director creativo | Rodrigo Reyes |
| Responsable de conceptos / redactor | Rodrigo Reyes |
| Director de cuentas | Diego Blanco |
| Planificador estratégico | Florencia Trigo |
| Director medios comunicación | Horacio Castelli |
| Responsable de conceptos / redactor | Gastón Bigio |
| Productor de la agencia | Matías Iturrioz |
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