Título | Yukyum 2 |
Agencia | adam&eveDDB |
Campaña | Marmite Snacks Love Hate - Unilever |
Anunciante | Unilever |
Marca | Marmite Snacks |
Fecha de primera difusión/publicación | 2008 / 9 |
Sector Empresarial | Tentempiés de aperitivo |
Lema | You'll either love them or you'll hate them |
Sinopsis | ‘Yukyum’ has someone either enjoying or hating a cheddar bite |
Filosofía | It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate. Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view. |
Medio | Publicidad en revistas |
Responsable de conceptos / redactor | Graeme Hall |
Director artístico | Noah Regan |
Responsable de conceptos / redactor | Noah Regan |
Director artístico | Graeme Hall |
Responsable de cuentas de agencia | Jon Busk |
Responsable de cuentas de agencia | Simon Alexander |
Responsable de cuentas de agencia | George Roberts |
Planificador de cuentas | Georgia Challis |
Illustrator | Al Murphy |
Fotógrafo | Andy Grimshaw |