Volkswagen - "King Kong"

adam&eveDDB

adam&eveDDB London, Reino Unido

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10706

Marca: Volkswagen
País: Reino Unido

Anunciante: Volkswagen

Título	King Kong
Agencia	adam&eveDDB
Campaña	Volkswagen British Campaigns
Anunciante	Volkswagen
Marca	Volkswagen
Posted	Abril 2005
Producto	Polo
Sector Empresarial	Automóviles
Filosofía	Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problema	Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Resultado	Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent.
Medio	Prensa y publicaciones
Mercado	Reino Unido
Director creativo	Jeremy Craigen
Director creativo	Ewan Paterson
Director artístico	Nick Allsop
Responsable de conceptos / redactor	Simon Veksner
Responsable de cuentas de agencia	Richard Stainer
Illustrator	Paul Slater
Tipógrafo	Peter Mould
Responsable de cuentas de agencia	Michael Flatt
Marketing Manager	Catherine Woolfe
Brand Manager	Catherine Woolfe