| Título | Bike Path |
| Agencia | DDB Canada |
| Campaña | Too Late - Blue Cross |
| Anunciante | PBC Health Benefits Society |
| Marca | Pacific Blue Cross |
| Posted | Julio 2010 |
| Sector Empresarial | Seguros |
| Lema | It's Too Late. |
| Sinopsis | It is extremely important to obtain health insurance coverage before you get sick or hurt. The goal of this campaign is to encourage people to consider health insurance coverage from Pacific Blue Cross before a dangerous situation presents itself, because in the seconds before an injury occurs, it is too late to get coverage. |
| Medio | Prensa y publicaciones |
| Mercado | Canadá |
| Director creativo | Dean Lee |
| Director creativo | Cosmo Campbell |
| Responsable de cuentas de agencia | Scott Barr |
| Fotógrafo | Philip Jarmain |
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