| Título | Nothing™ |
| Brief | In our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements.
The more money people saved, the bigger box of Nothing they got. |
| Campaña |
Nothing™
|
| Anunciante |
DNB
|
| Marca |
DNB Spare
|
| Posted | Noviembre 2018 |
| Sector Empresarial | Servicios financieros en línea
|
| Sinopsis | Spare (Save) is DNBs own app for saving money. It's made to make saving a conscious part of peoples everyday lives. |
| Medio |
Case Study
|
| Responsable de conceptos / redactor |
Mads Rolland Krogh
|
| Responsable de conceptos / redactor |
Lars Joachim Grimstad
|
| Responsable de conceptos / redactor |
Thea Bjørndal Iversen
|
| Responsable de conceptos / redactor |
Camilla Bjornhaug
|
| Director artístico |
Sebastian Rasch
|
| Director artístico |
Egil Pay
|
| Director artístico |
Anette Bellika Finnanger
|
| Director artístico |
Preven Moan
|
| Productor de la agencia |
Arne Eggen
|
| Productor de la agencia |
Kristina Skogen
|
|
Jeppe Gjesti
|