Título | Better Together |
Brief | France Télévisions wanted to express a message of inclusivity. So we see a very diverse choir singing the famous Turtles song "Happy Together". When the choir shrinks to only one member, his voice starts to falter. But he's back at full strength again once the others join him. To be united is to be strong. |
Agencia | Publicis Conseil |
Campaña | On est toujours meilleur ensemble |
Anunciante | France Télévisions |
Marca | France Télévisions |
Posted | Noviembre 2018 |
Sector Empresarial | Programas y cadenas de televisión y radio |
Sinopsis | Because it’s our differences that are driving us towards innovation and creativity, France Télévisions has always made Diversity one of its most important missions of all.To give pride of place to this fundamental value, France Télévisions staged a choir singing the famous song of the Turtles : Happy Together. This very heteroclite chorale gradually diminishes over the couplets to finally be made up by only one member, whose voice starts to totter.This film proves the true benefit of Diversity : its richness and strength, when united. |
Medio | Televisión |
Director de publicidad | Eric Rinaldi |
Director de publicidad | Frédéric Prallet-Dujols |
Director de publicidad | Sophie Paradis |
Director ejecutivo de creación | Fabrice Delacourt |
Responsable de conceptos / redactor | Benjamin Sanial |
Director artístico | Raphaël Halin |
Responsable de cuentas de agencia | Caroline Darmon |
Responsable de cuentas de agencia | Lou Leproux |
Responsable de cuentas de agencia | Manon Rabette-Gache |
Planificador estratégico | Marine Catalan |
TV Production | Benjamin Auberdiac |
TV Production | Prodigious |
Productora | LA PAC Paris |
Realizador | Raphaël Halin |
Realizador | Benjamin Sanial |
Cámara (persona) | Jacques Girault |
Productor | Jérôme Denis |
Responsable de la producción | Ben Kreckle |
Montador | Laurence Lelong |
Sonido | OCTOPUS PRODUCTIONS |
Sonido | Claire Paillot |