Former CCO Publicis Communications MEA/Leo Burnett MEA.
at
Unbranded
Beirut, Líbano
| Título | Safety Screen |
| Agencia | Leo Burnett Middle East & North Africa |
| Campaña | Samsung Safety Screen |
| Anunciante | Samsung |
| Marca | Samsung |
| Fecha de primera difusión/publicación | 2016 |
| Sector Empresarial | Electrónica doméstica y audiovisual |
| Filosofía | Samsung is a leading company in creating devices like tablets and mobiles. As a brand that prides itself on providing solutions through its technologies, it was fitting that Samsung used its technology in a way that could change this behavior.The app changed behavior of kids and trained them to hold screens at an appropriate distance from their eyes.Kids are spending more time these days watching content on screens. While devices like mobiles and tablets are integral to education and entertainment, there’s an increasingly problematic behavior of kids sitting too close to the screen. This can cause damage to a child’s vision. So, Samsung addressed the problem with an app called Safety Screen. It is a unique means of detecting when children are sitting too close to the screen. The screen will become blocked and only unblock when the child has moved back to a safe distance. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Bechara Mouzannar |
| Director ejecutivo de creación | Andre Nassar |
| Director creativo | Saadi Alkouatli |
| Director creativo | Daniel Salles |
| Director creativo | Bruno Bomediano |
| Director artístico | Daniel Salles |
| Director artístico | Bruno Bomediano |
| Responsable de conceptos / redactor | Samer Zouheid |
| Realizador | Henri Bassil |
| Illustration | Magma Image |
| Productora | The Goodfellas |
| Head of TV Production | Shereen Mostafa |
| Productor | Maysaa Aboumourad |
| Communication Director | Smita Bhardwaj |
| Productora | Clandestino |
| Productor ejecutivo | Ray Barakat |
| Production Services | T-Productions |
| Productor | Taymour Elaasar |
| Offline Editor | David Zavadescu |
| Online Editor | Teddy Tawil |
| Grading Facility | Rez Visual |
| Sound Design | Audio Boutique |
| Productor ejecutivo | Essa El Sheikh |
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