Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Líbano
TítuloTailgating Kills 1
Agencia
Campaña Tailgating Kills
Anunciante Road and Transport Authority Dubai
Marca Road and Transport Authority Dubai
Fecha de primera difusión/publicación
Sector Empresarial Seguridad Vial
Lema Tailgating kills. Keep a safe distance.
Sinopsis Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.

It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.
Medio Prensa y publicaciones
Responsable de la creación
Responsable de la creación
Creative Director, Art Director
Senior Copywriter
Fotógrafo
Director de cuentas
Responsable de cuentas de agencia
Responsable de la producción
Productora
Additional Credit

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