Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Líbano
TítuloTailgating Kills 1
Campaña Tailgating Kills
Anunciante Road and Transport Authority Dubai
Marca Road and Transport Authority Dubai
Fecha de primera difusión/publicación
Sector Empresarial Seguridad Vial
Lema Tailgating kills. Keep a safe distance.
Sinopsis Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.

It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.
Medio Prensa y publicaciones
Responsable de la creación
Responsable de la creación
Creative Director, Art Director
Senior Copywriter
Director de cuentas
Responsable de cuentas de agencia
Responsable de la producción
Additional Credit


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