McDonald's - "Who did it first? McDonald's vs. Alexander Wang"

Leo Burnett Riyadh, Arabia Saudita

Premios

3554

Marca: McDonald's
País: Arabia Saudita

Anunciante: McDonald's

Título	Who did it first? McDonald's vs. Alexander Wang
Agencia	Leo Burnett
Campaña	Who did it first? McDonald's vs. Alexander Wang
Anunciante	McDonald's
Marca	McDonald's
Fecha de primera difusión/publicación	2019 / 11
Sector Empresarial	Restaurantes y comida rápida
Lema	@AlexanderWang WE DID IT FIRST!
Sinopsis	Alexander Wang “drew inspiration” from our paper bag to launch his new handbag. We called him out and we served it as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first. Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Filosofía	We called Alexander Wang out after seeing his post and we served our reply as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first.
Problema	Alexander Wang “drew inspiration” from our paper bag to launch his new handbag.
Resultado	Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Medio	Redes Sociales
Duración	100 seconds
Mercado	Estados Unidos, Emiratos Árabes Unidos, Rusia, Ucrania, Turquía
Más información	https://www.instagram.com/p/B40IXaGHJOp/?igshid=bk4gmwjjmtqa
Responsable de la creación	Bechara Mouzannar
Responsable de la creación	Mohammed Bahmishan
Director creativo	Mohammed Sehly
Chief Operating Officer	Thamer Farsi
Regional Managing Director	Mazen Mitri
Director de cuentas	Fady Yamak
Social Media Director	Michael Chedid
Responsable de cuentas de agencia	Rahaf Najeeb
	Kamal Fakhraldeen
Director artístico	Lucas Lopez