Título | Immaturity 6 |
Agencia | DDB Paris |
Campaña | Honda Monkey |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda Monkey |
Fecha de primera difusión/publicación | 2019 / 5 |
Sector Empresarial | Automotor |
Sinopsis | Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”. |
Medio | Exterior |
Director ejecutivo de creación | Alexander Kalchev |
Director creativo | Alexis Benbehe |
Director creativo | Pierre Mathonat |
Director artístico | Shad Bharucha |
Director artístico | Nicolas Denis |
Responsable de conceptos / redactor | Patrice Dumas |
Responsable de conceptos / redactor | Royer Jean-Christophe |
Planner | Claude-Henri Galbois |
Advertiser Supervisor | Sebastien Pernel |
Advertiser Supervisor | Valérie Larousse |
Advertiser Supervisor | Laura Heinmann |