| Título | E=iq2 |
| Agencia | AMV BBDO |
| Campaña | White Out Of Red - The Economist |
| Anunciante | The Economist |
| Marca | The Economist |
| Posted | Noviembre 2001 |
| Sector Empresarial | Periódicos, revistas, libros |
| Filosofía | The Importance of Selling a Brand, Not Next Weeks Issue Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning White out of Red campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors. |
| Medio | Prensa y publicaciones |
| Mercado | Reino Unido |
| Director ejecutivo de creación | Peter Souter |
| Responsable de conceptos / redactor | Nick Worthington |
| Responsable de conceptos / redactor | Sean Doyle |
| Responsable de conceptos / redactor | Jeremy Carr |
| Director artístico | Paul Brazier |
| Director artístico | Dave Dye |
| Director artístico | Jeremy Carr |
| Director de publicidad | Jacqui Kean |
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