Getty Images - "Endless Possibilities"

AlmapBBDO

AlmapBBDO São Paulo, Brasil

Premios

60508

Marca: Getty Images
País: Brasil

Anunciante: Getty Images

Título	Endless Possibilities
Agencia	AlmapBBDO
Campaña	Endless Possibilities
Anunciante	Getty Images
Marca	Getty Images
Fecha de primera difusión/publicación	2016
Sector Empresarial	Medios de comunicación, publicidad, edición y producción
Sinopsis	Getty Images, the world leader in visual communications, has launched its new global campaign “Millions of Images. Endless Possibilities”. Created by Brazilian agency AlmapBBDO, the campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces - the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis - in an unexpected way: meticulously reconstructed only using creative stills from Getty Images. “Four months of extensive research and testing were spent, without using any editorial images, to produce the result. For each face to be recognized, every detail required a massive search, but as Getty Images has such rich content we were able to find the exact details to the faces that we wanted to portray," assed Benjamin Yung Jr, Creative Director of AlmapBBDO. All of the Endless Possibilities campaign assets, including film, print, poster and the microsite, utilize images from Getty Images and iStock by Getty Images to reconstruct famous faces. “We are very pleased to once again partner with AlmapBBDO to create an innovative and unique campaign that clearly and cleverly demonstrates Getty Images’ role in the creative industry as the gold-standard visual content source for any marketer, advertiser, or publisher,” said Susan Smith-Ellis, Chief Marketing Officer at Getty Images. “This campaign highlights not only the quality and breadth of Getty Images creative content, but also the top tier creative talent at AlmapBBDO. This is a game changing campaign and I am excited to see the response from the creative community.” Over the past seven years, Getty Images and AlmapBBDO have partnered to create award winning campaigns, such as “From Love to Bingo”, “85 Seconds” and, most recently, the Getty Images 20th anniversary campaign which was awarded two Gold and a Bronze at the One Show Awards in New York, in May 2016.
Medio	Televisión y Cine
Duración	46 seconds
Responsable de la creación	Luiz Sanches
Director ejecutivo de creación	Bruno Prosperi
Director creativo	Benjamin Yung Jr
Director creativo	Marcelo Nogueira
Director creativo	André Gola
Director creativo	Gola BJ Nogueira Pernil
Digital Creative Director	Luciana Haguiara
Digital Creative Director	Digital Head of Art
Responsable de conceptos / redactor	Daniel Oksenberg
Director artístico	Andre Sallowicz
Illustrator	Vitor Fubu
Illustrator	Vetor Zero
Illustrator	Evandro Malgueiro
Foto / Ilustración	Getty Images
Web designer	Adriel Nunes Teles
Comprador de arte	Teresa Setti
Comprador de arte	Ana Cecília Costa
Productora	Vetor Zero
Realizador	Gabriel Nobrega
Sonido	Satélite Áudio
Música	Team Satelite
Productor de la agencia	Vera Jacinto
Productor de la agencia	Diego Vilas Boas e Fernando Yamanaka
Director de proyectos	Mayra de Souza Otsuka
Technology Director	Eduardo Bruschi
UX Designer	Caroline Kayatt
Planificador de cuentas	Cintia Gonçalves
Director medios comunicación	Carla Durighetto
Supervisor de clientes	Renata Simões
Supervisor de clientes	Susan Smith Ellis
Supervisor de clientes	Kjelti Kellough