Gina Pagano
Executive Producer at MacKenzie Cutler
New York, Estados Unidos
TítuloHeist
Agencia
Campaña Heist
Anunciante Mars, Inc.
Marca Snickers
Fecha de primera difusión/publicación
Sector Empresarial Barras rellenas y chocolatinas
Filosofía “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.
In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done.

The spot ran across network and cable TV, as well as online.

“Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.

In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker.

Medio Televisión
Duración
Productora
VFX Company
Montaje
Ejecutivo de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
Planning Director
Planificador estratégico
Worldwide Chief Creative Officer
Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Director creativo adjunto
Director creativo adjunto
Director artístico
Director of Integrated Production
Group Director Behavioral Planning
Group Agency Executive Producer
Productor de la agencia
Music Producer
Senior Project Manager
Realizador
Productor ejecutivo
Productor ejecutivo
Productor delegado
Director de fotografía
Table Top Production Company
Tabletop Director
VFX Creative Director
VFX Executive Producer
Editorial Executive Producer
Montador
Assistant Editor
Online Editor
Colorization
Colorista
Mix Company
Mixer

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