|Agencia||Wieden + Kennedy|
|Anunciante||Honda Motor Co., Ltd.|
|Producto||Hondas i-VTEC engine technology|
|Lema||Drive every drop|
|Sinopsis||It tells the story of an ordinary car journey, told drop by drop. During the opening scene, we see a single drop of fuel suspended within an engine cylinder. We then see a series of drops combusting within the cylinder, which are then revealed to be propelling a car forward via unique and abstract footage of a journey. Real drops of fuel were ignited and filmed to create the unique and visually arresting combustion images.|
|Filosofía||To create a film that shows how the i-VTEC engine combusts every drop of fuel as fully as possible depending on the driving needs. The film tries to show how Honda thinks about each and every drop. It's amazing how beautiful combustion actually is.|
|Problema||Dramatise Hondas unique i-VTEC engine technology and position the brand as a manufacturer of highly fuel efficient, yet powerful cars.|
|Medio||Televisión y Cine|
|Mercado||Asia Pacific, optionlist-countries.COU916|
|Productor de sonido||Wave Studios|
|Director de publicidad||Shinichi Katsuyama|
|Responsable de conceptos / redactor||Michael Russoff|
|Director artístico||Caroline Pay|
|Planificador estratégico||Toru Yoshida|
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