Caroline Pay
Chief Creative Officer at Headspace LA
London, Reino Unido
Campaña Drop
Anunciante Honda Motor Co., Ltd.
Marca Honda Motors
PostedJunio 2008
Producto Honda’s i-VTEC engine technology
Sector Empresarial Automóviles
Lema Drive every drop
Sinopsis It tells the story of an ordinary car journey, told drop by drop. During the opening scene, we see a single drop of fuel suspended within an engine cylinder. We then see a series of drops combusting within the cylinder, which are then revealed to be propelling a car forward via unique and abstract footage of a journey. Real drops of fuel were ignited and filmed to create the unique and visually arresting combustion images.
Filosofía To create a film that shows how the i-VTEC engine combusts every drop of fuel as fully as possible depending on the driving needs. The film tries to show how Honda thinks about each and every drop. It's amazing how beautiful combustion actually is.
Problema Dramatise Honda’s unique i-VTEC engine technology and position the brand as a manufacturer of highly fuel efficient, yet powerful cars.
Medio Televisión y Cine
Mercado Asia Pacific, optionlist-countries.COU916
Productor de sonido
Director de publicidad
Responsable de conceptos / redactor
Director artístico
Planificador estratégico

Personas relacionadas con esta creación

You might also like...


Crea tu Perfil Público and become a member of AdForum

Get Started