Guardian - "Loud Colours"

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12108

Marca: Guardian
País: Reino Unido

Anunciante: Guardian Media Group

Título	Loud Colours
Agencia	adam&eveDDB
Campaña	Fresh / The Guardian Integrated Campaign
Anunciante	Guardian Media Group
Marca	Guardian
Posted	Julio 2004
Sector Empresarial	Periódicos, revistas, libros
Filosofía	In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time.
Problema	Between 1995 and 2001, The Guardian had been losing share in a declining category.
Resultado	As a result, share increased swiftly and dramatically and overall circulation actually grew.
Medio	Radio
Duración	30 seconds
Mercado	Reino Unido
Director artístico	Justin Tindall
Director artístico	Peter Heyes
Director artístico	Leslie Ali
Director artístico	Grant Parker
Director artístico	Andre Hull
Director artístico	Matt Joiner
Director artístico	Feargal Ballance
Director artístico	Steve Yorke
Director artístico	Amber Casey
Responsable de conceptos / redactor	Adam Tucker
Responsable de conceptos / redactor	Matt Lee
Responsable de conceptos / redactor	Andrew Fraser
Responsable de conceptos / redactor	Patrick McClelland
Responsable de conceptos / redactor	Lee Sunter
Responsable de conceptos / redactor	Matt Powell-Perry
Responsable de conceptos / redactor	Dylan Harrison
Responsable de conceptos / redactor	Lee Boulton
Responsable de conceptos / redactor	Dan Hubert
Fotógrafo	James Day
Fotógrafo	Wayne Parker
Fotógrafo	Steve Rochford
Tipógrafo	Peter Mould
Tipógrafo	Kevin Clarke
Director creativo	Andrew Fraser