Charter Spectrum - "Island"

Something Different New York, Estados Unidos

2920

Título	Island
Agencia	Something Different
Campaña	Better Way
Anunciante	Charter Communications
Marca	Charter Spectrum
Fecha de primera difusión/publicación	2019 / 11
Sector Empresarial	Servicios de telefonía local
Sinopsis	"Island" centers on a group of primitive island dwellers who prod one of their fellows into swimming to a nearby atoll to fetch pineapples. After they reject his big idea of building a boat, he reluctantly dives in and is promptly devoured by a sea creature. The VO observes, eventually someone has a better idea, like a boat, or in this case with Spectrum Mobile, offering the fastest overall mobile speeds and reliability.
Filosofía	The campaign aims to highlight Spectrum Mobile features that are superior to those of other mobile providers, while nudging consumers out of their inertia to make the switch.
Medio	Televisión
Duración	60 seconds
Productora	The Corner Shop
Montaje	Crew Cuts
Managing Partner	Patti McConnell
Responsable de la creación	Tommy Henvey
Director creativo	Richard Ryan
Senior Producer	Garrett Crabb
Director of Accounts	Meghan Linehan
Realizador	James Rouse
Productor ejecutivo	Anna Hashimi
Responsable de la producción	Jessica Miller
Productor	Benji Howell
Director de fotografía	Antonio Paladino
Visual Effects Studio	Framestore
Producción musical	JSM Music
Postproducción	Color Collective