| Título | World of Ice |
| Agencia | Grey Germany GmbH |
| Campaña | Sensuality of Nature - Procter & Gamble |
| Anunciante | Procter & Gamble |
| Marca | Lenor |
| Posted | Julio 2006 |
| Producto | Snowflower |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Lema | I feel good in Lenor |
| Sinopsis | SUMMARY The fabric softener category in Belgium and Germany is characterised by consumers switching between brands. The Sensuality of Nature campaign was therefore developed to create brand preference and strengthen loyalty. The focus was the relationship the woman has with Lenor and the role nature plays within that relationship, which is much more than the category generic typological portrayal of freshness and softness benefits. Bringing sensuality to the category for the first time added an irresistible dimension to the brand and gave impetus to our long-term strategy of turning Lenor from a need into a want. The result: market share growth of over 20% in each market. |
| Medio | Televisión |
| Duración | |
| Director creativo | Renate Günther-Greene |
| Director artístico | Manuela Arend |
| Responsable de cuentas de agencia | Richard Dolphin |
| Supervisor depublicidad | Danielle Bibas |
| Realizador | Lars Blumers |
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