Título | berlin |
Agencia | BBDO Berlin |
Campaña | The Smart fortwo |
Anunciante | Daimler AG |
Marca | Smart |
Fecha de primera difusión/publicación | 2015 |
Sector Empresarial | Automóviles compactos y pequeños |
Filosofía | A visually striking campaign to point out, that driving the new smart actually feels as if the whole city was designed for easy parking – like a massive multi story parking ramp-shaped city. |
Medio | Prensa y publicaciones |
Productora | Pflanz Produktionsservice (Berlin) |
Responsable de la creación | Wolfgang Schneider |
Diretor Geral de Criação | David Mously |
Diretor Geral de Criação | Jan Harbeck |
Director ejecutivo de creación | Ton Hollander |
Director ejecutivo de creación | Jan Harbeck |
Director creativo | Daniel Haschtmann |
Director creativo | Tobias Feige |
Director artístico | Felix Boeck |
Responsable de conceptos / redactor | Samuel Weiss |
Managing Director | Dirk Spakowski |
Client Service Director | Sebastian Schlosser |
Junior Account Manager | Caspar Pongs |
Comprador de arte | Cathrin Barbe |
Illustrator | Chrisse Kuns |