Bombay Sapphire - "Free The Spirit"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Alemania

8163

Título	Free The Spirit
Agencia	BBDO Group Germany
Campaña	Free the Spirit
Anunciante	Bacardi
Marca	Bombay Sapphire
Fecha de primera difusión/publicación	2016 / 6
Sector Empresarial	Whisky, ginebra, vodka?
Sinopsis	With more and more gin brands on the market it’s getting harder to be visible and stay on the top of barkeepers’ minds. We cast the spotlight on the brand to engage the gatekeepers to our consumers – the barkeepers – by letting the Spirit speak for itself: with a limited edition pack that carries the world’s first holographic message in a bottle. All barkeepers need is a mobile phone to bring the Spirit to life. The secret? A simple design element, using a hidden layer of Perspex, that reflects the image from the phone to create an enchanting one-of-a-kind brand experience.
Medio	Packaging, marcas y diseño
Duración	106 seconds
Brand Manager	Elisabeth Geist
Responsable de la creación	Wolfgang Schneider
Responsable de la creación	Darren Richardson
Diretor Geral de Criação	Kristoffer Heilemann
Director creativo	Alexis Mardapittas
Director creativo	Sebastian Steller
Responsable de conceptos / redactor	Sebastian Steller
Director artístico	Tobias von Aesch
Responsable de conceptos / redactor	Ramón Scheffer
Director de cuentas	Carsten Will
Responsable de cuentas de agencia	Simone Klinke
Diseñador	Daniele Gasparini
Diseñador	Agnieszka Nabielec
Productora	CraftWork Duesseldorf