Smart Fortwo - "Smart - Wounds of the City"

BBDO Berlin

BBDO Berlin Berlin, Alemania

Premios

7596

Marca: Smart Fortwo
País: Alemania

Anunciante: Daimler AG

Título	Smart - Wounds of the City
Agencia	BBDO Berlin
Campaña	Smart - Wounds of the City
Anunciante	Daimler AG
Marca	Smart Fortwo
Posted	Noviembre 2017
Sector Empresarial	Automóviles compactos y pequeños
Filosofía	A city at dawn. We hear the massive footsteps and frightening screams of a mysterious monster. The camera takes us on a journey through the streets, showing all kinds of damages like Fallen lamp posts, the destroyed roofing of a supermarket trolley shelter, various scratch marks and traces on walls and many more. Only in the end it becomes clear that all those wounds haven’t been caused by a monster – but by big cars. The message: “Love your city. Don't drive a monster - smart.“ In Europe, the percentage of big cars like SUVs is constantly growing. The problem is most drivers don’t use them to drive primarily in the countryside but use them in cities. The traces of those cars are seen everywhere, especially in narrow streets and places like car parks, where they leave scratch marks and all kinds of damages behind.
Medio	Interactivo
Duración	40 seconds
Supervisor de clientes	Jan Thomas
Media Company	Fuel@Publicis Media Duesseldorf
Agency Account Director	Steffen Guenther
Business Director	Jens Fauth
Responsable de la creación	Wolfgang Schneider
Director ejecutivo de creación	Lukas Liske
Director ejecutivo de creación	Daniel Schweinzer
Director del grupo de creación	Tobias Grimm
Director del grupo de creación	Mirko Stolz
Responsable de conceptos / redactor	Lukas Liske
Art Director	Daniel Schweinzer
Head of TV	Steffen Gentis
Productor ejecutivo agencia	Silke Rochow
Setting	Stefanie Uebelhoer
Productora	Film Deluxe Berlin
Director	Meeto c
Director	o Film Deluxe
Producer	Katharina Strauss
Producer	Juergen Krause
Director of Photography	Christian Huck
Post-Production Company	Film Deluxe Berlin
Post-Producer	Katharina Strauss
VFX Company	Film Deluxe Berlin
Animation Company	Film Deluxe, Berlin
Editing Facility	CHIMNEY Deutschland Berlin
Montador	Matthias Graatz
Empresa de creación sonora	Not a Machine Berlin
Music Production Company	Not a Machine Berlin
Compositor de música	Nikolaus Grunert