| Título | Miguel |
| Brief | With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research is working feverishly to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many patients isolated and lonely. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made of shuffled memories that fade away piece by piece.
When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle.
As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle. |
| Agencia |
BBDO Group Germany
|
| Campaña |
Remember Me
|
| Anunciante |
Alzheimer Research Initiative
|
| Marca |
Alzheimer Research Initiative
|
| Fecha de primera difusión/publicación |
2018 / 4
|
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad
|
| Lema | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
| Sinopsis | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
| Medio |
Prensa y publicaciones
|
| Responsable de la creación |
Wolfgang Schneider
|
| Diretor Geral de Criação |
Kristoffer Heilemann
|
| Director ejecutivo de creación |
Tobias Feige
|
| Director ejecutivo de creación |
Daniel Haschtmann
|
| Director creativo |
Jacobo Concejo
|
| Director creativo |
Sebastian Steller
|
| Director artístico |
Dejan Handjiski
|
| Director artístico |
Martino Monti
|
| Responsable de conceptos |
Alma Haser
|
| Responsable de conceptos / redactor |
Sebastian Steller
|
| Postproducción |
Stefan Kranefeld Imaging
|
| Fotógrafo |
Stefan Kranefeld
|
| Comprador de arte |
Birgit Paulat
|
