Deutsche Bahn ICE - "Singing Knees"

BBDO Berlin

BBDO Berlin Berlin, Alemania

9626

Título	Singing Knees
Título (Lengua original)	Singende Knie
Agencia	BBDO Berlin
Campaña	Singing Knees
Anunciante	Deutsche Bahn
Marca	Deutsche Bahn ICE
Fecha de primera difusión/publicación	2018 / 7
Sector Empresarial	Transportes aéreos, de carreteras y marítimos, ferrocarriles
Lema	Real freedom for legs. Only in your ICE
Lema (Lengua original)	Echte Beinfreiheit. Nur in Ihre ICE
Sinopsis	Planes these days have notoriously little legroom. Hence this amusing film of airline passenger knees that "sing" the Queen song "I Want To Break Free", with wrinkles at the side of the knees playing the role of mouths. Of course, when you travel by Deutsche Bahn ICE trains, your knees have plenty of space.
Medio	Web Film
Duración	49 seconds
Banda Sonora	I Want to Break Free
Chief Marketing Officer (CMO)	Michael Peterson
Managing Director	Franzis Heusel
Marketing Manager	Antje Neubauer
Responsable de la creación	Wolfgang Schneider
Diretor Geral de Criação	Tobias Grimm
Diretor Geral de Criação	Till Diestel
Director creativo	Nicolas Linde
Responsable de conceptos / redactor	Nicolas Linde
Chief Production Officer	Steffen Gentis
Productor de la agencia	Silke Rochow
Productora	Markenfilm GmbH & Co. KG