Smart - "Salsa Class"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Alemania

8870

Título	Salsa Class
Agencia	BBDO Group Germany
Campaña	smart - Full stop
Anunciante	Daimler AG
Marca	Smart
Fecha de primera difusión/publicación	2017 / 4
Sector Empresarial	Automóviles
Filosofía	With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
Medio	Web Film
Duración	20 seconds
Responsable de la creación	Wolfgang Schneider
Responsable de la creación	Ton Hollander
Responsable de la creación	Darren Richardson
Diretor Geral de Criação	Mirko Stolz
Diretor Geral de Criação	Tobias Grimm
ECD	Michael Schachtner
Creative Director	David Missing
Director artístico	Shelley Lui
Responsable de conceptos / redactor	Nico Baumann
Managing Director	Jens Fauth
Account Director	Steffen Guenther
Responsable de cuentas de agencia	Olga Lorenz
Chief Production Officer	Steffen Gentis
Production Company	Craftwork
Producer	David Muellenborn
Post Production	Craftwork
Producer Post Production	David Muellenborn
Audio Production House	Studio Funk
Sound Engineer	Andy Schlegel
Editor / Animation	Till Markull