| Título | El Magico |
| Brief | El Magico is a rather mediocre magician. So he looks surprised when he makes a woman vanish in the middle of his act. But not as surprised as a motorist when the woman materialises in the middle of the road. Luckily the Hyundai Tucson has Forward Collision Avoidance Assist. In other words, it brakes in a split second, like magic. |
| Agencia |
Innocean Worldwide Europe
|
| Campaña |
El Magico
|
| Anunciante |
Hyundai
|
| Marca |
Hyundai Tucson
|
| Posted | Noviembre 2018 |
| Sector Empresarial | Automóviles
|
| Sinopsis | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| Sinopsis (Lengua original) | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| Medio |
Televisión
|
| Director de publicidad |
Andreas-Christoph Hofmann
|
| Director de publicidad |
Philippe Jourdain
|
| Director de publicidad |
Dora Szent-Ivanyi
|
| Director de publicidad |
Vittorio Ravano
|
| Global Chief Creative Officer |
Jeremy Craigen
|
| Chief Operating Officer |
Andreas Cordt
|
| Regional Chief Creative Officer |
Gabriel Mattar
|
| Agency Business Director |
Andrea Razeto
|
| Director ejecutivo de creación |
Ricardo Wolff
|
| Director ejecutivo de creación |
The V-Man
|
| Responsable de conceptos / redactor |
Reinier Gorissen
|
| Director artístico |
Marlon von Franquemont
|
| Creative Producer |
Morten Frantz
|
| Director de cuentas |
Sven Kuebler
|
| Responsable de cuentas de agencia |
Lin Fang
|
| Responsable de cuentas de agencia |
Min Kyung Park
|
| Strategy Manager |
Anna Nowak-Otto
|
| Planificador de cuentas |
Sophia Goerner
|
| Creative Services Director |
Mark Fosbueary
|
| Realizador |
Charles Guard
|
| Realizador |
Thomas Guard
|
| Productor ejecutivo |
Alexander Schildt
|
| Productor de la productora |
Stephan Brockmann
|
| Director de fotografía |
Marcel Zyskind
|
| Postproducción |
acht Hamburg GmbH
|
| Post-production Producer |
Lena Schulz
|
| Production Service Company |
Production Service Scandinavia (Copenhagen)
|
| Voice |
Mark Fosbueary
|
| Montador |
Ted Guard
|
| Montador |
Andre Gelhaar
|
| Colorista |
Maximilian Baule
|
| Producción de sonido |
MOKOH Music GmbH
|
| Producción de sonido |
Studio Funk
|
| Music Producer |
Stephan Moritz
|
| Sound Production ( |
acht Hamburg GmbH
|
| Productora |
Tempomedia Filmproduktion GmbH (Berlin)
|