Jessica Hartley
Amsterdam, Países Bajos
TítuloThe Next Rembrandt
Agencia
Campaña The Next Rembrandt
Anunciante ING Group
Marca ING Bank
Fecha de primera difusión/publicación 2016 / 4
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Sinopsis How can a bank make the world stop and take notice of its innovative approach? If it’s ING, it capitalises on its sponsorship of Dutch arts and culture and teams up with technology experts to unveil a new “Rembrandt” painting – 347 years after the artist’s death. Using a series of algorithms derived from Rembrandt’s original works, the bank produced a 3D printed masterpiece in the style of the famed Dutch artist. An online film, accompanied by a 20-minute documentary, launched a global conversation around the fading boundaries between technology and humanity.
Medio Case Study
Duración
Más información www.nextrembrandt.com
Productora
ECD / Concept
Responsable de conceptos
Responsable de conceptos
Creative ARt
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Tech Lead
Diseñador
Director Digital
Strategist
Developer
Developer
3D Artist
Montador
PR manager
Brand Manager
Screen Producer
Screen Producer
Print Producer
Animations
Special Advisor
Realizador
Productor ejecutivo
DIRECTOR SMALL AND MIDMARKET BUSINESS
MICROSOFT AZURE LEAD
PRODUCT MARKETING MANAGER
CORPORATE COMMUNCIATION MANAGER
Marcom Manager
Solution Architect

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