IKEA - "Embrace Change"

Deutsch NY

Deutsch NY New York, Estados Unidos

9271

Marca: IKEA
País: Estados Unidos

Anunciante: IKEA

Título	Embrace Change
Agencia	Deutsch NY
Campaña	Embrace Change (D.C.) - IKEA
Anunciante	IKEA
Marca	IKEA
Posted	Enero 2009
Sector Empresarial	Venta al detalle, distribución y cadenas de restaurantes
Sinopsis	President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers.
Filosofía	Three lucky winners will receive IKEA gift cards valued at $1,500.
Problema	During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home.
Resultado	The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home.
Medio	Sitios de Internet
Más información	embracechange09.com
Media Rep.	Louise Thach
Media Rep.	Shaun Leavy
Director medios comunicación	Vonda LePage
Responsable de la creación	Heh Assoc
Director del grupo de creación	Nathan Hunt
Responsable de conceptos / redactor	Nick Bayne
Director artístico	Grant Piper
Productor ejecutivo agencia	Lauren Ziffer
Productor de la agencia	Sam Helfer
Diseñador	Joseph Barille
Programador	Michael Nicosia
Desarrollador de programas	Scott Alcid
Desarrollador de programas	Mike Gomez
QA	Carlos Solorzano
Productor ejecutivo	Jeremy Rosenberg
Productor	Nili Suhami
Director artístico	Anthony Alvarez