|Título||Keeping my Faith|
|Campaña||This is Belonging|
|Marca||The British Army|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Empleo de los funcionarios, de la policía y del ejército|
|Filosofía||The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from. The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army. It tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words. The campaign was created by creative agency Karmarama, and builds on the multi-award-winning This is Belonging recruitment drive in 2017 delivered a significant uplift in total application volumes. The British Army supports people in achieving their personal and professional goals, whether it’s conquering a pull up or taking on a leadership role. The Army is recruiting and there is a breadth of roles and opportunities available in both the Regular Army and Army Reserve, from helicopter pilot to nurse, from engineer to IT specialist. As part of life in the British Army, lifelong friendship bonds are formed and incredible challenges are overcome to achieve worthwhile results, for example saving lives by providing assistance on humanitarian or peacekeeping missions at home or abroad. The films were directed by Frederic Planchon and Si & Ad through Academy Films and the animations were produced by We Are Royale.|
|Medio||Televisión y Cine|
|Edit Company||The Assembly Rooms|
|Director creativo||Adam Kean|
|Productor de la agencia||Rebecca Hunter|
|Miembro del equipo creativo||James Rooke|
|Head Of Planning||Matthew Waksman|
|Director de producción||Fiona Martin|
|Miembro del equipo creativo||Imogen Tazzyman|
|Productor de la agencia||Charlotte Lipsius|
|Director de producción||Adam Evans|
|Jefe de decorados||Lisa Tsouloupa|
|Director artístico||Tony Fernandes|
|Marketing Director||Gordon Lee|
|Animation Company||We Are Royale|
|Director ejecutivo de creación||Adam Kean|
|Director ejecutivo de creación||Dickie Connell|
|Director ejecutivo de creación||Brian Williams|
|Director creativo||Imogen Tazzyman|
|Director creativo||James Rooke|
|Responsable de la creación||Nik Studzinski|
|Responsable de cuentas de agencia||Sophie Coyne|
|Ejecutivo de cuentas||Charlotte Allcock|
|Account Director||Will Bright|
|Sound Engineer||Sam Ashwell|
|VFX Supervisor||Ludo Fealy|
|VFX Producer||Hannah Ruddleston|
|Post Production House||Nineteentwenty|
|Director de producción||Gemma Priggen|
|Directors||Voice Letter Buckaroo Si and Ad|
|Director||Prayer and Pull Up Frederic Planchon|
|1ST AD||Jim Cole|
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