| Título | Refurbished Tweets |
| Agencia | BETC Paris |
| Campaña | Refurbished Tweets |
| Anunciante | Back Market |
| Marca | Back Market |
| Fecha de primera difusión/publicación | 2019 / 4 |
| Sector Empresarial | Compras en línea y comercio electrónico |
| Sinopsis | Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. We didn't have the budget for celebrity influencers and also we realised that most of them really wanted our products and had already tweeted about that years ago. So, to promote our refurbished products, we decided to refurbish their tweets. We retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free. |
| Medio | Case Study |
| Duración | |
| Realizador | Jack Cole |
| Productora | General Pop |
| Director de publicidad | Vianney Vaute |
| Director ejecutivo de creación | Stéphane Xiberras |
| Director creativo | Benjamin Le Breton |
| Director creativo | Arnaud Assouline |
| Director artístico | Vincent Lesnée |
| Responsable de conceptos / redactor | Matthieu Bouilhot |
| Productor | Jérémy Marsy |
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