Christoph Becker
CEO & Chief Creative Officer at Gyro
New York, Estados Unidos
TítuloPulled
Agencia
Campaña Above The Influence - ONDCP
Anunciante National Youth Anti-Drug Media Campaign
Marca Above the Influence
PostedJunio 2007
Sector Empresarial Gobierno y otras instituciones
Lema Above the Influence
Sinopsis Stereotype:

Stereotype was part of our Above The Influence launch print Campaign and provides a strong graphical expression of the brand and the call to action for teens to break free from negative influences in their lives.

Pulled:

Pulled is from our second Above The Influence print Campaign produced by Foote, Cone & Belding. The execution vividly illustrates the adverse effects of peer pressure and external on one teen’s life. The subject’s arms have been radically lengthened by all of the “pulling” others have done, posing the question “How is negative influence affecting you?”
Medio Prensa y publicaciones
Mercado Estados Unidos
Other
Director artístico
Director artístico
Responsable de conceptos / redactor
Director creativo
Director artístico
Productor de la agencia
Director artístico

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