| Título | Sext Life |
| Agencia | Y&R New York |
| Campaña | Save Sexting |
| Anunciante | MTV |
| Marca | MTV Staying Alive Foundation |
| Fecha de primera difusión/publicación | 2015 / 12 |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Sinopsis | In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1 December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be X-rated – if they weren’t being acted out by giant emojis. In the 30-second spot, life-sized versions of the most common sexting emoji pairs – banana and donut, eggplant and peach, pointer finger and OK sign – start making out. The pairs are then joined by a giant wrapped condom, and the tagline: “Make foreplay a threesome. Add a condom.”The “Sext Life” PSA is directed by Oscar-winning film editor Angus Wall and produced by his Elastic/Pecubu Productions. Director of Photography is Jason McCormick and the life-sized emoji costumes were created by Casey Storm. As part of the “safe sexting” campaign, MTV SAF and Snaps have created a SafeSext keyboard featuring various condom emojis, so that teens can have conversations about safe sex in texting’s native language. The SafeSext emoji keyboard is free to download on iOS and Android. |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Leslie Sims |
| Director del grupo de creación | Nathalie Brown |
| Director creativo adjunto | Kate Lummus |
| Productor de la productora | Greg Lotus |
| Productor digital | Catherine Patterson |
| Productor digital | Head of Design Studio |
| Chief Strategy Officer | Dick deLange |
| Strategy Director | Mary Mazza |
| Strategist | Alison Geraghty |
| Strategist | Ethan Scott |
| Responsable de cuentas de agencia | Ruchi Ruparel |
| Responsable de cuentas de agencia | Tre Jordan |
| Productora | Elastic |
| Realizador | Angus Wall |
| Productor ejecutivo | Jennifer Sofio Hall |
| Productor de la productora | Kelly Christensen |
| Diseñador | Lyn Cho |
| Diseñador | Erika Bird |
| Diseñador | Jon Foresman |
| Director artístico | Leanne Dare |
| Costume | Casey Storm |
| Montaje | Rock Paper Scissors |
| Montador | Austyn Daines |
| Productor ejecutivo | Angela Dorian |
| Productor de la productora | Helena Lee |
| Música | Travis+Maude |
| Productor ejecutivo | Kala Sherman |
| Director creativo | David Wittman |
| Compositor de música | David Wittman |
| Fotógrafo | Olivia Bee |
| Developer | Snap |
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