Jason Norcross
Partner & Creative Director at 72andSunny, Los Angeles
Los Angeles, Estados Unidos
TítuloZunescape
Agencia
Campaña Zune Arts - Zune
Anunciante Microsoft
Marca Zune
PostedMay 2007
Sector Empresarial Televisión, alta fidelidad, video, equipo de música y accesorios
Sinopsis "Zunescape" showcases the impressive collection of features for which the Zune is known -- wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design.

Set to the yet-unreleased track "This Is Why I Rock", a remix of the #1 Billboard hit "This Is Why I'm Hot" by rap artist Mims, who developed a huge following via Myspace, the commercial is a virtual tour through a community of individually personalized Zunes, including a new pink model.
Filosofía The original Zune launch messages of "sharing and friendship" is continued through the new campaign, which comprises a beautifully surreal :30 TVC directed by Olivier Gondry and shot by Oscar-winning DP Janusz Kaminski.
Problema Show the unique features of the Zune: wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design.
Medio Televisión
Duración
Productor de la agencia
Director creativo
Productor de la productora
Montador
Realizador
Director de fotografía
Productor de la productora
Responsable de conceptos / redactor
Productor de la agencia
Director artístico
Montaje
Empresa de creación sonora
Animation Effects
Empresa de creación sonora

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