Título | Zunescape |
Agencia | 72andSunny |
Campaña | Zune Arts - Zune |
Anunciante | Microsoft |
Marca | Zune |
Posted | May 2007 |
Sector Empresarial | Televisión, alta fidelidad, video, equipo de música y accesorios |
Sinopsis | "Zunescape" showcases the impressive collection of features for which the Zune is known -- wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design. Set to the yet-unreleased track "This Is Why I Rock", a remix of the #1 Billboard hit "This Is Why I'm Hot" by rap artist Mims, who developed a huge following via Myspace, the commercial is a virtual tour through a community of individually personalized Zunes, including a new pink model. |
Filosofía | The original Zune launch messages of "sharing and friendship" is continued through the new campaign, which comprises a beautifully surreal :30 TVC directed by Olivier Gondry and shot by Oscar-winning DP Janusz Kaminski. |
Problema | Show the unique features of the Zune: wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design. |
Medio | Televisión |
Duración | |
Productor de la agencia | Sam Baerwald |
Director creativo | John Boiler |
Productor de la productora | Phillip Detchmendy |
Montador | Olivier Gajan |
Realizador | Olivier Gondry |
Director de fotografía | Janusz Kaminski |
Productor de la productora | Claude Letessier |
Responsable de conceptos / redactor | Jason Norcross |
Productor de la agencia | Elisa Orsburn |
Director artístico | Bryan Rowles |
Montaje | Jigsaw Editorial |
Empresa de creación sonora | Lime Studios |
Animation Effects | Eight VFX |
Empresa de creación sonora | Framework Sound, Inc. |