| Título | Float |
| Agencia | 72andSunny |
| Campaña | Zune Arts - Zune |
| Anunciante | Microsoft |
| Marca | Zune |
| Posted | Julio 2007 |
| Sector Empresarial | Televisión, alta fidelidad, video, equipo de música y accesorios |
| Sinopsis | To complement the music of the band What Made Milwaukee Famous, Chicago-based collective Vitamin developed the story in collaboration with 72andSunny, in which two young people see each other at quaint outdoor espresso stand under a starry night sky. As they one-up each other in sharing biscottis, flowers, Polaroid photos they are buoyed by the act of giving and literally float higher with every exchange, until they hover over the sleeping city. Inspired by the work of animator/director Sylvain Chomet, Vitamin created the film using modeling and rendering of characters and environments as opposed to traditional cel animation. |
| Resultado | After the last few high-energy Zune Arts collaborations, it was refreshing to create a quieter, more sentimental story, said Glenn Cole, Creative Director and Co-Founder, 72andSunny. Float is like Garden State, but without Natalie Portman. As Zune Arts heads into its second year, the program continues its mission to live the Zune brand idea of friendship and sharing by fostering inspiring collaborations between artists in all mediums. |
| Medio | Web Film |
| Duración | |
| Mercado | Estados Unidos |
| Director creativo | Glenn Cole |
| Director de publicidad | Jessica Lewis |
| Productor de la agencia | Rebekah Mateu |
| Responsable de conceptos / redactor | Jason Norcross |
| Responsable de conceptos / redactor | Bryan Rowles |
| Animation Effects | Vitamin |
| Producción musical | What Made Milwaukee Famous |
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