Jenny Glover
Executive Creative Director at Juniper Park\TBWA
Cape Town, Sudáfrica
TítuloLeague of legislators 1
Campaña League of legislators
Anunciante Brady
Marca Brady
Fecha de primera difusión/publicación
Sector Empresarial Educación estatal
Lema The game that ends gun violence
Sinopsis League of Legislators is available to play here. Brady, America’s oldest gun violence prevention organization, launched “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what is actually at the root of America’s gun violence epidemic. In response to disproven narratives about the roots of gun violence in America, “League of Legislators,” which was developed by Juniper Park\TBWA, proposes that if violent video games can cause gun violence, then a video game can also end gun violence. In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”
Medio Gaming
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