Fernando Machado
Global CMO, Restaurant Brands International at Burger King Corporation
West Auckland, Nueva Zelanda
TítuloScary Clown Night
Campaña Burger King
Anunciante Burger King
Marca Burger King
PostedAbril 2018
Sector Empresarial Venta al detalle, distribución y cadenas de restaurantes
Sinopsis Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown.

You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too.
Medio Case Study
Director ejecutivo de creación
Director creativo
Director creativo
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Community Manager
Director de cuentas
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Planificador estratégico
Communications Planner
Productor de la agencia
Productor de la agencia
Productor de la agencia
Productor ejecutivo
Director de producción
Director de fotografía
Media Agency
Public Relations Agency Weber Shandwick
Responsable de la creación
Head of PR
Head of Brand Marketing

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