Fernando Machado
Senior Vice President of Global Brand Management at Burger King Corporation
West Auckland, Nueva Zelanda
TítuloCar Crashes 4
Campaña Leave It To us
Anunciante Burger King
Marca Burger King
Fecha de primera difusión/publicación
Sector Empresarial Restaurantes y comida rápida
Filosofía The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
Medio Case Study
Global Marketing Officer
Global Brand Manager
Responsable de la creación
Director ejecutivo de creación
Creative Director
Creative Director
Director creativo
Creative Copywriter
Creative Copywriter
Director artístico
Director artístico
Account Director
Responsable de cuentas de agencia
Ejecutivo de cuentas
Planificador estratégico
Agency Producer
Agency Producer
Head of Communications

Personas relacionadas con esta creación

Anuncios Relacionados


Crea tu Perfil Público and become a member of AdForum

Get Started