Fernando Machado
Senior Vice President of Global Brand Management at Burger King Corporation
West Auckland, Nueva Zelanda
TítuloCar Crashes 4
Agencia
Campaña Leave It To us
Anunciante Burger King
Marca Burger King
Fecha de primera difusión/publicación
Sector Empresarial Restaurantes y comida rápida
Filosofía The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
Medio Case Study
Global Marketing Officer
Global Brand Manager
Responsable de la creación
Director ejecutivo de creación
Creative Director
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Account Director
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