Rolling Stone Argentina - "Steves"

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Título	Steves
Agencia	the community
Campaña	Steves
Anunciante	Rolling Stone Magazine
Marca	Rolling Stone Argentina
Posted	Noviembre 2015
Sector Empresarial	Medios de comunicación, publicidad, edición y producción
Sinopsis	The spot opens with images of Steve Jobs and the question that he asked and changed the world: ¨could it be simpler?¨. As of that moment we start seeing different people dressed like Steve Jobs, wearing his typical jeans, black turtleneck and sneakers. These people all ask questions about their daily lives that probably, unlike the real Steve Jobs’ question, won’t change the world. What Rolling Stone Magazine proposes however, at the end of the commercial, is for people to question everything because maybe at some point another question that will make a difference could emerge. At that final moment we see all the characters dressed as Steve Jobs, together. We cut to Rolling Stone’s logo and the concept: Question everything. Rolling Stone is a biweekly magazine that focuses on popular culture.
Medio	Televisión y Cine
Director creativo	José Molla
Director creativo	Ramiro Raposo
Director creativo	fernando sosa
Responsable de conceptos / redactor	Juan Mesz
Director artístico	Fernando Zagales
Fotógrafo	Adolpho Veloso
Productora	Fulano Filmes
Realizador	Mariana Youssef
Productor de la productora	Tadeu Piantino
Productor de la agencia	Matias Castro
Ejecutivo de cuentas	Sebastian Diaz
Responsable de cuentas de agencia	Lucas Sáez